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AAA Huffington Post Debut – Mad Men

AAA launched a new blog on The Huffington Post. Read the inaugural post by AAA member, Robert Morais, on the new upcoming television season of Mad Men.

In Season Four of Mad Men, Pete Campbell and Don Draper read The Chrysanthemum and the Sword by famed anthropologist Ruth Benedict in preparation for a pitch to Japanese Honda executives. Given their mining of anthropology for insight, a look at the show through an anthropological lens seems fitting. Client creative meetings, often dramatized in Mad Men, contain the defining attitudes, behaviors, and symbols of agency life, all of which we can decode when Season Five of Mad Men premiers March 25th.

Read the post and please share widely.

Are you an AAA member interested in blogging with us? Contact Joslyn: josten {at} aaanet {dot} org.

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