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Director of Publishing speaks at Columbia University

AAA’s Director of Publishing, Oona Schmid, will speak at Columbia University on Tuesday, February 28 at the Scholarly Communication Program  Panel to Consider Recent Developments in Access to Research. At 12:00 PM in Columbia University’s Faculty House Presidential Rooms 2 & 3, join us for “Protests, Petitions and Publishing: Widening Access to Research in 2012″ to discuss how Occupy Wall Street, the Research Works Act (RWA), the boycott of Elsevier journals by a growing number of academics, and other recent developments are informing the debate over access to research and scholarship. The event is free and open to the public.

To view the panelists, click here.

This is Columbia University’s Scholarly Communication Program’s third event this academic year in their speaker series, Research Without Borders: The Changing World of Scholarly Communication.

Follow the series remotely via Twitter at http://twitter.com/ScholarlyComm.

Rethinking Peer Review

Running parallel to discussions about toll access vs. open access in academic publishing is a debate about whether it’s time to replace the venerable practice of (mostly anonymous) peer review with something more open, democratic, and dialogical. Web-based publishing software makes this technologically feasible–easy, in fact–and a number of journals are experimenting with it. A fine example of a new journal whose selection process is based on open reviewing is the World Economics Journal. The WEJ‘s description of its reviewing process is a model of clarity. (A hat tip to Rachael Tackett, a student at USF-Tampa, for pointing me toward this example.) As in many such endeavors, though, the proof is in the pudding, and it is by no means clear that such systems are sustainable in practice, especially for journals that receive hundreds of submissions annually.

As we saw in the first discussion of this series, plenty of anthropologists question the wisdom of fiddling with a system of peer review that underlies recognized quality standards, which are of course linked to retention and promotion reviews at academic institutions. But there are other reasons why we might pause before jettisoning peer review in favor of some version of open- or crowd-sourced review. The crucial role of blind reviews in teaching young professionals how to write and argue more effectively has recently been considered by the historian Zachary Schrag in a blog piece worthy of consideration. If you’re in the anthro business long enough, you’re likely to be burned by wrong-headed peer review. But for every instance of negilence, I’m reminded of five in which reviewers and editors provided frank, critical and, above all, useful thoughts about how to strengthen a submission or find it a more appropriate home. How confident are we that such advice would be forthcoming in an open-review system?

Given the nature of the theme, I thought that it would be fun to crowd-source this post. What follows are three observations from members of CFPEP or, in Richard Handler’s case, someone who was recently involved in a CFPEP-sponsored webinar.

From Deborah Nichols, CFPEP chair:  “Nature, among others, conducted an experiment in open review of articles but found that most submissions received no comments or only one. Such an open approach would need to overcome the Lake Woebegon effect with its illusory superiority and the chilling effect of possible recriminations, retaliations, and lawsuits, not unknown in the academy.”

From Oona Schmid, AAA Director of Publishing: “Under the current system (blinded closed pre-publication review) almost all authors who submit relevant work to a journal can anticipate an editorial letter summarizing the comments of several reviewers. However, herding scholars to submit comments can take a long time; and of course these reviewers are uncompensated and don’t get credit for their anonymous contributions. An open system might greatly accelerate the time of publication (possibly reducing as much as 12 months from the process) and of course credits reviewers. I think the tradeoff might be that a large number of worthy ideas might not receive any feedback.  Nature experimented with open review and found that some 11% of the papers received 53% of the comments; 42% received one comment; and 47% received no comment.

From Richard Handler:  “Anthropologists should know that in human life, based as it is in language and culture, there can be no such thing as transparent communication.  Every message, every communication, is culturally and linguistically particular, and ‘thick,’ also.  So the idea that jiggering with the rules of peer-review will lead automatically to greater transparency is misguided.  In a peer-review process, allowing more people to comment, with gate-keeping envisioned in terms of mass society instead of specialized guilds, might lead to some interesting intellectual exchanges.  But it will not yield ‘results’ that are more transparent, more rational, or fairer than the conventional processes by which we currently operate.”

None of these quibbles and objections necessarily preclude experimentation with post-publication crowd-sourcing, although it may take a fair amount of editorial oversight to referee such discussions–yet more work for overworked editors and their staffs (if they have them!).

What do you think?

More on AAA publishing: The matter of costs

Let’s pick up the expanding thread on AAA publishing by considering costs.  Coming up with a single figure for the AAA’s large publication portfolio is frustratingly difficult. There are complications such as sunk costs, various ways of calculating overhead, the complexities of the W-B contract, and the like. I’m an anthropologist, not an accountant, so I’ll stick to basics:

  • Production costs (2010): about $1 million. This includes copy-editing, layout, relevant IT work, printing, mailing of journals and Anthro News, and marketing of journals. Keep in mind that we’re talking about 31 different serials, albeit including a few that aren’t publishing actively at present.
  • Salaries and related overhead, i.e., AAA Publications staff (2010): about $1 million for salaries/benefits/equipment/offices.
  • Editorial offices (2010): about $300,000. In addition there is in-kind support from the journal editors’ home institutions.  Whether cost-conscious universities will continue to provide this level of in-kind support in the future is anyone’s guess.
  • Total annual cost (2010): roughly $2.3 million

At this point, I’ll bet that some readers are thinking: “What’s with this crazy huge budget? With open source software and a digital-only model, using cheap server space for hosting, I could reduce the cost of publishing each AAA journal to a couple of thousand dollars a year.” That was my thought prior to joining CFPEP.

Unfortunately, I’ve since learned that conversion to an OA, digital-only publishing model (i.e., one that abandons paper and toll-collection) doesn’t cut costs as much as one might hope. Sure, you lose the cost of printing, mailing, subscription management. That’s not trivial, but it’s not totally transformative either. It is liberating for new, modest-circulation journals, but more selective, large-circulation ones still cost money to administer and produce, and they are saddled with certain legacy costs (warehousing back issues, etc.) that will take time to wind down.

Skeptics may want to consult the many pro-OA publications that estimate such costs. Here’s one, a 2010 article in ArsTechnica.com, “The Economic Case for Open Access in Academic Publishing.”  Relevant quote: “For example, the estimated first copy costs for Nature and Science are $10,000 to $15,000 [per article], while the first copy costs for highly field-specific, low-selectivity journals is closer to $2,000.” That’s sobering for anthropology because our articles tend to be longer than STEM articles, meaning that they cost even more. Another study computed per page estimates: “Cost per page published in 2007 ranged from $184 to $825 (aver: $526). When the variable costs of print are removed these costs fall to a range from $90 to $652 (aver: $360).” For a dissenting view on costs and related variables, check out this.

Even if one discounts these estimates as inflated–and I find myself doubting the validity of such high figures–it means that the AAA would need to cut costs drastically to shift to OA mode. And with subscription revenues dropping to zero, that means that membership dues, plus the occasional grant, would pay for everything.  In 2010 AAA used $900K of membership dues to cover the costs of the publishing program. If AAA were to eliminate subscriptions, keeping the membership subvention the same, we would need to eliminate $1.4M in costs.  About $500K could be shed to eliminating print copies, but the membership subvention would still need to grow to twice its current size.

Are AAA members prepared to take on that cost?  I have no idea.

That’s not an argument against OA by any means. OA might still be the best alternative, especially given its ethical merits.  Yet it’s important to keep in mind that any proposal for changing the AAA’s publishing model has to contend with unforgiving economic and logistical realities.  The same is true for the status quo, which many feel is unsustainable.  Tough choices all around.

The future of AAA publishing: Opening a conversation

The Committee for the Future of Print and Electronic Publishing, better known as CFPEP, has invited me to start a discussion thread about how the AAA can best manage its diverse publications in response to a publishing environment undergoing radical change.  CFPEP invites your thoughts on strategies for keeping AAA publications as widely accessible as possible while maintaining a sustainable business plan.  We plan to continue the discussion for three months–after which we’ll see how it goes.

By way of introduction, I should say that I’m a relative newbie to CFPEP.  I’m playing catch-up with an accomplished group led by Deborah Nichols of Dartmouth.  For the past decade I’ve studied and written about how the world’s intellectual property regime affects indigenous peoples, but I also have a strong interest in the publishing industry’s struggles to adapt to the digital revolution and the growing power of the developed world’s IP regime.  During my term as director of the Oakley Center for the Humanities and Social Sciences, I was able to bring to campus a number of leading thinkers in this field, including Chris Kelty, Siva Vaidhyanathan, Madhavi Sunder, and Peter Suber.

The fashionable adjective “overdetermined” has long struck me as pretentious, but it clearly applies to the business of publishing academic serials today.  I came to CFPEP favorably disposed to Open Access models and skeptical of for-profit approaches to journal publishing. I remain so but have since learned the following:

  • Publishing academic journals (even digital-only ones liberated from the cost of printing and moving paper) entails significant expense, including administration, copy-editing, type-setting, web development, hosting and archiving.  Revenues to support this must come from somewhere.
  • Many anthropologists, especially untenured ones, are fearful of any dramatic move that could damage the standing of AAA journals in established hierarchies of professional accomplishment.  Publishing strategies, in other words, are inseparable from metrics of productivity and academic impact.
  • Many people oppose the predatory practices of some for-profit publishers.  They are passionately committed to OA models for reasons both pragmatic and political.  Often, however, they don’t realize that a significant number of OA journals are based on the “author pays” model, requiring the author of accepted papers to pay for the costs of publication.  (Database with details here; developing ideas about OA’s business models here.)
  • The transition to digital-only publishing, which increasingly seems inevitable, raises difficult questions about how published work will be conserved/archived for posterity.  This is particularly complex for online publications that include time-limited ancillary material.  Digital archiving isn’t as easy or as cheap as many of us assume.  Think about it: printed books can be read centuries after their creation, whereas digital documents are quickly made obsolete by software changes.  Digital data need to be regularly migrated and converted to readable formats.  All this costs money.
  • The fiscal integrity of our principal professional organization, the AAA, today is inseparable from the financial health of the journal portfolio.  Unwinding the two will not be easy and shouldn’t be done precipitously.

CFPEP is exploring these issues this year and beyond.  We’ve just held the first of several planned webinars to which all members are invited to participate.  (The webinar, which considers the links between the changing publishing landscape and promotion/tenure, is well summarized in Tobias Denskus’s blog.  The webinar is fully downloadable for those who couldn’t catch it live.)

With CoPAPIA, we’ve also organized a double session at the annual meeting in Montreal.  This is intended as a discussion session for members, and the diverse presenters will be making only brief, informal statements.  If you’re interested in these questions, come and share your thoughts.

Or open the discussion now, by electronic means.  What questions should CFPEP be asking?  Where should the AAA publishing wing be in five years?  Ten?  How can we make attractive, academically rigorous journals available to the widest possible audience without committing financial suicide?


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